At Independence Pet Group® (IPG), I played a pivotal creative role in shaping our identity as a leading pet insurance and services organization in North America. With a diverse portfolio of brands, we safeguard the well-being of over 600,000 pets across the United States and Canada.
My creative influence extended to IPG's branding and messaging, ensuring they resonated with our audience and encapsulated our deep commitment to strengthening the bond between pets and their people. Through my work, I've helped IPG become the home to over 15 pet services and insurance brands, offering unwavering support throughout every stage of a pet's life.
My mission at IPG was clear: to infuse creativity into our offerings, enriching the lives of pets and their owners through innovative products and services.
